What Is a Lifestyle Concierge (Really)?
- Geenay Laubscher
- Jul 30
- 3 min read
And why more high-performing women are quietly choosing one.
She’s the one who never drops the ball.
Her calendar is colour-coded, her inbox manageable, her reputation flawless. At work, she delegates, strategises, leads. And at home? She remembers the birthdays, manages the group chats, books the dentist, finds the perfect gift for the teacher whose name her partner forgets every year.
To the outside world, she has it all under control.But inside? It’s another story.
Not chaos. Just… saturation. The kind of mental clutter that no app or planner can fix.The kind of pressure that builds quietly — not from one big task, but a thousand tiny ones.
The Invisible Load
There’s a name for this weight: the invisible load.And for women in senior roles, it often doubles in silence.
Because no matter how progressive your partner or how flexible your role, the responsibility — emotional, social, logistical — tends to land on your shoulders.
It’s not about lacking capability.It’s about lacking bandwidth.
Enter: The Lifestyle Concierge
A lifestyle concierge isn’t a luxury for the rich and famous.It’s a strategic support partner — for the woman who can do it all but finally realises… she doesn’t have to.
Think of it like this:
Your PA handles work.
Your cleaner handles the house.
Your lifestyle concierge? She handles life.
The school paperwork, the travel itinerary, the last-minute dinner booking at a place that actually understands sensory preferences.The Christmas gift that isn’t just “nice” — it’s exactly what they wanted.The calm check-in that reminds you to send flowers to your sister before you even remember her birthday’s coming.
It’s not just service. It’s strategy with empathy.
But Here’s the Catch
The hardest part isn’t hiring someone.It’s allowing yourself to be supported.
We hear it all the time:
“I’m not a celebrity.”
“It’s just me — I should manage.”
“What would people think if they knew I had help with… life?”
But the truth is, support isn’t a signal of failure.It’s a quiet act of self-respect.
A Client’s Story
Katrina, a global executive at a healthcare company, put it like this:
“I never questioned having an assistant at work. But when it came to getting support in my personal life, I struggled.It felt indulgent — like I should be able to handle it.But starting with Ten Ahead changed everything.There are now entire areas of my life I don’t even think about — because they’re handled. Thoughtfully. Beautifully. Quietly.”
She doesn’t have children. She moves across borders for work. She’s 38, high-functioning, and — like so many — was taught to hold it all alone.
Not anymore.
So, What Is a Lifestyle Concierge?
At Ten Ahead, it means:
Curating and managing your personal world
Acting with discretion, emotional intelligence, and precision
Anticipating your needs and solving before you're even aware of them
Offering seamless support across your daily life, your goals, and your future seasons
It’s not about outsourcing for status.It’s about choosing peace over pressure.
And What Does It Look Like?
Private. High-touch. Relationship-based.We operate as your Private Lifestyle Office — a trusted, discreet partner in the background.
From onboarding to everyday execution, we integrate into your life with zero disruption. Everything is designed around you. Your energy, your pace, your standards.
This Isn’t About Doing More
It’s about holding less.Thinking less.
Worrying less.
And showing up in your life with more clarity, presence, and spaciousness.
