Why Support Is Smart, Not Spoiled

For many high-achieving women, the idea of asking for personal support feels uncomfortable. There’s a quiet voice that says “you should be able to do it all”.

That voice is loudest in moments like these:

• You’re up at midnight, ordering a birthday gift online because it’s the only time you’ve had all week.

• You’re on a work call while mentally running through what’s in the fridge and whether you can get away without doing a food shop.

• You’re scrolling your phone, not for leisure, but to find a last-minute appointment that fits between meetings.

Somewhere along the way, we’ve been taught that outsourcing in our personal lives is indulgent. That it’s something reserved for celebrities or people with endless resources. But here’s the truth: in business, we celebrate delegation. We hire experts to take on the work we can’t, or shouldn’t, do ourselves. Why should our personal lives be any different?

One of our members, a senior leader in finance, once said that working with Ten Ahead made her realise she’d been spending her most precious resource — her attention — on things that drained her. “I wouldn’t hesitate to bring in a consultant at work,” she told us, “so why was I hesitating to get help at home?”

That shift in thinking changes everything. Because support isn’t about avoiding responsibility. It’s about creating the capacity to show up fully — for your career, your relationships, and yourself.

Why smart women choose support:

1. They value their time more than their to-do list.

2. They know the mental load is just as heavy as the physical tasks.

3. They want to live with more focus, more presence, and less stress.

In the end, the smartest move you can make might just be asking for help. Not because you can’t do it all, but because you don’t need to.