Privacy Policy
Ten Ahead
Effective Date:July 2025
Ten Ahead (“we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, become a member, or engage with our services.
1. Who We Are
Ten Ahead is a UK-based Private Lifestyle Office offering bespoke support and lifestyle management services to high-net-worth individuals, founders, and executives. We operate via invitation-only membership.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
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Contact details: name, email address, phone number, address
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Professional details: job title, business information, biography
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Lifestyle preferences: travel plans, dietary requirements, health or wellbeing needs (if you choose to share them)
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Payment data: invoicing name, address, bank details (for billing purposes)
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Website usage data: IP address, browser type, time zone, page views, cookies
We do not collect more data than is necessary for delivering a high-quality, personalised service.
3. How We Use Your Information
We use your data to:
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Provide our lifestyle management and concierge services
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Customise and personalise your experience
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Process membership and payments
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Respond to enquiries or requests
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Improve our website and client experience
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Comply with legal obligations
We may also use aggregated, anonymised data for internal business analytics.
4. Lawful Basis for Processing
We process your personal data under the following lawful bases:
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Contractual necessity – to provide the services you’ve requested
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Legitimate interests – to maintain service excellence and business operations
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Consent – where required for special categories of data or optional communications
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Legal obligation – to comply with financial or regulatory requirements
5. How We Store and Protect Your Data
Your data is stored securely using encrypted systems and trusted third-party platforms (e.g. secure CRM, encrypted email, accounting software). We apply strict internal controls and limit access to authorised team members only.
We retain your data only as long as necessary to deliver services and meet legal obligations. Once data is no longer required, it is securely deleted.
6. Sharing Your Data
We do not sell your data.
We only share your information with:
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Trusted service providers (e.g. travel agencies, medical professionals, stylists) who are bound by confidentiality
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Our professional advisers (e.g. accountants, legal advisers) under NDA
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Law enforcement or regulatory bodies, if legally required
All third parties are carefully vetted and GDPR-compliant.
7. International Transfers
If any of your data is processed outside the UK (e.g. international travel arrangements), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy agreements.
8. Your Rights
You have the right to:
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Access a copy of the personal data we hold about you
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Correct or update inaccurate data
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Request erasure of your data (“right to be forgotten”)
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Object to processing or withdraw consent
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Restrict processing in certain circumstances
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Data portability (in structured format)
To exercise any of these rights, please contact us at [insert email]. We will respond within 30 days.
9. Cookies
Our website uses cookies to enhance your experience. These may include:
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Analytical cookies (e.g. Google Analytics)
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Functionality cookies to remember your preferences
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Strictly necessary cookies for security and performance
You can control cookies via your browser settings or cookie banner.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in law or service. The latest version will always be available on our website, with the “Effective Date” clearly stated.
11. Contact Us
If you have questions or concerns about this Privacy Policy or your data, contact us.
