Private personal assistance, for the whole of your life.
Your PA
Your Fixer
Your Lifestyle Manager
Welcome to Ten Ahead
As featured in Tatler and The Telegraph. Working with teams at L'Oréal and the NHS.
Based in Mayfair, London, Ten Ahead is a Private Lifestyle Office providing high-net-worth individuals, high-profile clients, private families and global executives worldwide with their own Private PA, lifestyle management and private concierge services.
We’re part of your everyday. The person you call with a passing thought, a pressing problem, an impossible request or an opportunity too good to miss. Someone who knows you, knows your world and knows exactly who to call. From managing your personal affairs, homes and family life to securing sought-after experiences, making introductions and opening doors, we take care of the things you need doing and the things you’d love to do.
Your own Private PA, with an entire office and a world of connections behind them. Consider us your Chief of Life!
Where to start
Two ways we work with you
Some people want help running their personal life. Others need it for work, or for the business they lead. Start with whichever fits.
For leaders and organisations
For founders and executives who need someone managing life around a demanding career, and for the private banks, family offices and firms whose clients expect that same level of support. Think of it as a personal chief of staff, working in the background so nothing slips.
One person, every role
The Private PA
The diary, the inbox of life admin, the visa applications, the meter readings. Everything a brilliant personal assistant does, run every week without you having to brief it.
Most people hire one of these. Your Chief of Life is all three, and the same person every time, so nothing ever needs explaining twice.
The Lifestyle Manager
The house, the travel, the school applications, the health appointments kept as a standing rhythm. Whole areas of your life run properly, from the first idea to the last detail.
The Fixer
The table that was weeks out, the right interior designer found and briefed, the introduction that turns out to matter. Doors opened through our partners, when you need them opened.
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Our Services
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When It all lands on You
There’s a version of success that looks completely fine from the outside and feels relentless from the inside. You’re capable, you’re resourceful, and somehow that’s become the reason everything lands on you.
Your dedicated lifestyle manager takes ownership of the life running alongside your life. Travel, healthcare, household, education, the reservations, the errand you’ve been putting off for three weeks, the decision you need a clear head to make. All of it, handled by someone who knows your world, thinks ahead, and is there when you need them.
Corporate Concierge
For private banks, wealth managers, and organisations whose clients expect more than concierge.
Ten Ahead delivers executive personal assistant and lifestyle management services as a white-label or referral partner — handling the operational complexity of high-value lives with complete discretion, continuity, and care.
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Built around People not process.
In a world increasingly shaped by automation and algorithms, genuine human attention has become the rarest luxury of all.
Our lifestyle managers work one-to-one with every member, taking the time to understand not just what is needed, but how they think, what they value, and what exceptional looks like for them specifically. That understanding shapes everything we do.
Drawing on a trusted network of specialists, partners, and advisors built over years of working at the highest level, we handle life’s demands, wishes, and needs with the kind of foresight and discretion that only comes from a relationship of genuine depth and care. The result is a private lifestyle experience that is entirely personal, consistently outstanding, and designed to grow with you.
JANUARY · THE ALPS
First tracks, and the chalet warm before you land.
Flights, transfers, ski school and the table on the mountain.
FEBRUARY · LONDON FASHION WEEK
The shows, the fittings, and dinner somewhere new.
Seats, cars between venues, and fittings booked around the schedule.
MARCH · CHELTENHAM FESTIVAL
The box, the car back, and nobody checking train times.
Hospitality, a hotel nearby, and dinner after the last race.
APRIL · MILAN DESIGN WEEK
The showrooms, the private views, and a table in Brera.
Flights, a hotel in the centre, and appointments with the makers.
MAY · CHELSEA FLOWER SHOW
The early hours, before the crowds arrive.
Tickets, a car to the gate, and lunch somewhere close by.
JUNE · ROYAL ASCOT
Dressed, driven and dined, down to the hat.
Badges, outfits sourced, and the car home.
JULY · WIMBLEDON
The seats, the car at the gate, the evening already booked.
Arranged around the order of play.
AUGUST · THE MEDITERRANEAN
The boat, the house, and a table that suits everyone.
Villas, days on the water, and restaurants for every age.
SEPTEMBER · THE FASHION WEEKS
London, Milan, Paris. One itinerary.
Flights, hotels, shows and fittings, held in one plan.
OCTOBER · LONDON FILM FESTIVAL
The premiere, the car, and supper after.
Screenings, cars, and a table booked for afterwards.
NOVEMBER · ABU DHABI GRAND PRIX
The paddock, the flight and the hotel, all in hand.
Hospitality, flights, and a hotel close to the track.
DECEMBER · COURCHEVEL
The season opens. The chalet is ready.
The chalet, the passes, and dinner on the first night.
Run the empire We’ll run the rest.
Run the empire We’ll run the rest.
We Partner with Organisations
The Private Lifestyle Partner for Organisations Serving UHNW Clients, VIPs and High-Profile Individuals
Ten Ahead is a boutique private lifestyle office based in Mayfair, London. We partner with wealth managers, private banks, family offices, security firms and advisory practices to provide the layer of personal lifestyle management that sits beyond your core offering, and that your clients need more than they typically say.
Our Insights
My life is unrecognisable in the best way since Ten Ahead arrived. From event bookings and script rehearsals to handling returns and scouting sensory-friendly restaurants, their foresight turns my chaos into calm every single day. Sarah is a vibe.
Proudly Aligned With
